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"Study the science of art. Study the art of science. Develop your senses - especially learn how to see. Realise that everything connects to everything else." — Leonardo Da Vinci

my name is pete and i'm a generalist
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Are you a person who likes to "figure things out?"

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my generalist career path

  • 1

    10 winters back 2 back

    travelling alone I made friends for life. my training in emotional quotient began. building rapport rapidly was a soft skill that has served still today

    Pete d burge a cinematic shot of a snowboard instructor talking b42f8cca 1765 4466 84af afce9e9c1391
  • 2

    creative solution for a technical problem

    working my way from editor to head of tv at the australian channel, i tripled output with half the resources. i said it could be done when they told me it couldn't be. it was here i learnt to back my judgement.

    A cinematic still of a sony hvr v1u
  • 3

    butting heads with creative directors

    at the white agency, i got a taste of agency politics. not knowing i was a generalist, i was told to stay in my lane. as many of us now know, we don't live in lanes, we create our own highways.

    Still life of 4 creatives.
  • 4

    free at last

    i broke free of the agency chains that kept me bound. i created live activations for digial upfronts. created soundscapes for sports presentations. went west to tell stories about kids who didn't fit at school. the variety enthralled me. 

    Nic nat
  • 5

    covid created startup

    when we were locked in doors, i had to do something. so i built a telehealth app using no code tools. the app was called 'peerhear' and it served as an online counselling service for peer workers. 

    Mock up phone
  • 6

    back to tv as a triple threat

    as the world returned to normal, an opportunity arose to create a tv show. commissioned by newscorp. i pitched the concept, wrote the episode outlines, produced the series and directed the talent. 6 months and 8 x half hour episodes later, we had made 'make it delicious'

    Page 8 joshniland
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